With the rapid advancement of digital technology and its impact on marketing, companies are faced with the challenge of keeping up on the latest trends and how they impact business. Companies are struggling to find college graduates with the relevant skill sets needed in this area, which has resulted in increasing job opportunities.
The Digital Marketing major meets the market demand by preparing students who seek careers that integrate marketing principles with the ever changing and burgeoning digital marketing industry. The program prepares students for the American Marketing Association’s Professional Certified Marketer (PCM®), Digital Marketing certification as part of their course of study.
Along with the core business courses, which each student will take, graduates will develop an understanding of Online Marketing Foundations, Online Advertising, Email Marketing, Content Marketing, Social Media strategies, Metrics and Conversions, User Interface and Experience, Web Design and SEO.