Digital Marketing

With the rapid advancement of digital technology and its impact on marketing, companies are faced with the challenge of keeping up on the latest trends and how they impact business.  Companies are struggling to find college graduates with the relevant skill sets needed in this area, which has resulted in increasing job opportunities.

The Digital Marketing major meets the market demand by preparing students who seek careers that integrate marketing principles with the ever changing and burgeoning digital marketing industry.  The program prepares students for the American Marketing Association’s Professional Certified Marketer (PCM®), Digital Marketing certification as part of their course of study.

Areas of Concentration

  • Social & Community
  • Content Marketing
  • Online Advertising
  • Email Marketing
  • User Interface & Experience
  • SEO
  • Metrics & Conversions

Career Opportunities

  • Internet Marketing Director
  • Content Marketing Manager
  • Online Community Manager
  • Social Media Strategist
  • Online Marketing Specialist
  • Digital Media Specialist
  • Social Media Manager
  • Social Media Coordinator
  • Communications Specialist
  • Digital Content Specialist

Digital Marketing is a Good Fit for Those Who Are:

  • Flexible
  • Fast-Paced
  • Continuously Learning
  • Results Oriented
  • Adaptable
  • Team Players
  • Tech Savvy
  • Positive
Student working on a laptop

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Digital Marketing Faculty School of Business Courses - Major Courses - Minor Find Your Interest

Get Connected

Erica Elliott headshot

Erica R. Elliott, M.B.A.

Instructor of Digital Marketing
ellioter@grace.edu
Richard Koontz

Richard Koontz, M.B.A.

Associate Professor of Information Systems
koontzrd@grace.edu

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The faculty at Grace College truly lived their lives in a way that allowed the light of Christ to shine through them. Grace College prepared me not only to teach in the classroom but to be a lifelong learner, especially in my spiritual walk.

Lenny Krebs, Grace College Alumnus
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christian colleges offering digital marketing

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students will be prepared to complete the AMAPCM program

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of courses provide real life application

Digital Marketing in action with professor Elliott

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Being a transfer student, I felt God leading me to Grace because of its great academic programs, amazing professors, and its ever-present integration of faith and learning.

Grant Lawrence, Current Grace College Student