“When I was taking pictures at the parks or writing social media posts, I had the background knowledge to understand the ecosystem I was in,” said Schuch. “For example, the park wasn’t just putting in a pollinator garden because it looked pretty; they were encouraging pollinators to help maintain the ecosystem.”
Schuch also recognizes the ways her communication classes prepared her to engage an audience through social media. “I took a social media communication class for my minor, and we learned about target audiences and knowing the types of content people want to see.”
Schuch presented a Facebook etiquette webinar to the Ohio State Park staff. Because State Parks are government organizations, it’s important that they maintain professionalism. Schuch was tasked with presenting on social media professionalism. As a college student, Schuch felt a bit intimidated by the idea of presenting to a group of twenty professionals who had been running the ODNR Facebook for years. However, the presentation went well.
“Grace prepared me to give a presentation like this one effectively. We talked a lot in public speaking about the importance of being prepared and knowing your audience. All of my communications classes played a role in preparing me to give a professional presentation and do it well.”
To inspire Ohio residents and people across the country to visit Ohio state parks, Schuch used social media content to highlight the history, opportunities for exercise, and biodiversity to be found in state parks.
“State parks give people the opportunity to spend time outdoors, especially those who don’t live in a rural area. They’re also important to sustaining ecosystems we wouldn’t otherwise have due to increasing urbanization,” Schuch said.
Schuch was grateful for the opportunity to work in God’s creation for the summer. Over the course of her internship, Schuch travelled over 2,000 miles visiting several Ohio State Parks, including Wingfoot Lake State Park, where she saw the Goodyear blimp celebrate its 100th birthday.