Marketing Major - Digital Marketing Major Concentration

Digital marketing is growing at an accelerated pace, according to the U.S. Bureau of Labor Statistics. Because marketing is a quickly evolving field, our faculty consistently updates course content with the latest research and trends. After graduation, your digital marketing degree can take you anywhere, including careers like content marketing manager or social media coordinator. 

In marketing research, data analytics, and other marketing courses, you will build a strong foundation in how to interpret data, conduct research, and apply insights to real-world marketing decisions. These courses also emphasize the effective and ethical use of AI, helping you learn how to leverage AI tools to enhance analysis, improve efficiency, and support decision-making, while maintaining academic integrity and professional responsibility. 

Every marketing student completes a business practicum or internship before graduation, gaining valuable hands-on experience and professional networking opportunities while earning their degree. Internships in marketing allow students to apply classroom learning in real-world settings, develop practical skills, and contribute meaningfully to organizational goals.

Local businesses across a variety of industries, including orthopedics, marketing firms, food, retail, and entertainment, regularly request Grace interns. As a Grace student, you may even work in our own award-winning marketing department! 

Grace students complete four digital marketing courses that combine strategic insight with hands-on application. The Digital Marketing course introduces students to industry trends, emerging technologies, and the foundations of digital and social media marketing. Students then build on this knowledge through Online & Email Marketing, Social Media and Content Marketing, and Advanced Digital Marketing, where they apply strategic concepts by developing experiential projects with real businesses. This blend of theory and practice prepares graduates to develop, manage, and evaluate effective digital and social media marketing campaigns in today’s rapidly evolving marketplace. 

Marketing students with a concentration in digital marketing gain a strong foundation in developing and executing effective marketing campaigns. Through their coursework, they learn essential principles such as audience targeting, content strategy, digital advertising, social media marketing, and campaign analytics. These concepts come to life through hands-on projects and experiential learning opportunities with real businesses.

Required internships provide students with the opportunity to apply their classroom knowledge in professional settings, where they help create and implement actual marketing campaigns. By graduation, students have built a portfolio of real-world experience that prepares them to make an immediate impact in their careers.

Are you wondering whether a digital marketing degree can prepare you for a career in nonprofits, ministries, or churches? Absolutely! A concentration in digital marketing equips you with versatile, in-demand skills that can be applied across virtually any industry or organization.

Whether you feel called to marketing in ministry or corporate organizations, you’ll graduate with the knowledge and experience to make an impact. Through coursework, internships in marketing, and hands-on projects with real organizations, you’ll learn how to connect with target audiences, tell compelling stories, and develop effective marketing strategies. 

Grace College requires students to earn 120 credits to graduate, including marketing majors with a digital marketing concentration. 

Yes, the marketing degree with a digital marketing concentration can be accelerated! Many students at Grace College graduate in three years through our accelerated programs. For more information, read about our accelerated bachelor’s degree options.