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What does an athletic director do? Grace College shares how to become an athletic director. Apply today for our online Masters Degree.
March 20, 2026

What Does An Athletic Director Do? The Ins and Outs of an Athletic Administration Degree

The excited crowd begins to disperse. The big lights go off one by one. The adrenaline-ridden players jog back to the locker room. The game has officially ended. You smile to yourself at another job well done. As an athletic director, success doesn’t merely come from victory during the game but from the time, hard work, and dedication you invest in your players, facility, and school. 

If you’ve wondered how to become an athletic director, then a degree in athletic administration is a great path for you. Have you ever asked yourself, “What does an athletic director do?” Before setting yourself on this degree, here are a few athletic director requirements you should know about.

Strong Communication Skills

What does an athletic director do? First and foremost, athletic directors must be willing to collaborate with a variety of people. One of your athletic director requirements is to have effective communication with school staff, athletes, coaches, students, leaders, and the surrounding community. This requires an understanding of how to tailor your communication to various audiences.

For example, how an athletic director communicates with the community will look very different from how they communicate with student-athletes. Communication with community members may focus on advertising events, fundraising, or sharing game updates, while athlete communication would likely include encouraging words or responding to immediate concerns and needs of the team. Knowing how to communicate these specific messages is crucial as an athletic director.

For students like you who want to learn more about communication, you could take an Organization Administration in Athletic Administration course at Grace. This would teach you how to communicate through different platforms and in your respective career. 

What does an athletic director do? Grace College shares how to become an athletic director. Apply today for our online Masters Degree.

Relevant Experience

Did you know that there are other certifications available to people pursuing a career as an athletic director? 

Current or future athletic directors can get certifications from the National Interscholastic Athletic Administrators Association, including a Registered Athletic Administrator, a Certified Athletic Administrator, or a Certified Master Athletic Administrator. An athletic director with these qualifications has a leg up in the field!

Are you still asking the question, “What does an athletic director do?” If you want to answer this question, explore beneficial job opportunities. Experience in coaching, physical education, and event management are all relevant and essential athletic director requirements, because a great athletic director is familiar with the school system, athletics, and managing details. Keep track of these types of experiences to highlight on your resume and in job interviews. 

Pursue A Reputable Degree

It is no secret that a reputable degree will speak volumes as you pursue your dream career. A master’s degree in athletic administration will equip you with the skills and knowledge you need to confidently work in this field. 

When you are already working in athletic administration, an online degree can be a great solution. Pursuing a graduate education further qualifies you in your profession. As a college student, you want to pursue a master’s program backed with a reputable school and good connections.

For students who love athletics, this degree might be for you. Discover Grace’s online Master of Athletic Administration degree. This program fosters partnerships with the Canadian Interscholastic Athletic Administrators Association (CIAAA) and National Interscholastic Athletic Administrators Association (NIAAA).

With an online degree, you are able to conveniently work from anywhere while continuing to work as an athletic director in your current position. Wherever you live, you’re able to tailor and adjust your class projects to fit the position you work in. 

“The program is designed to be practical. We tailor-make their projects around what they are doing at their current school,” said Dr. Darrell Johnson, the Grace director of the online master’s program in athletic administration. 

To top it off, this degree offers you an affordable option for education. Grace’s master’s degree in athletic administration landed on the Forbes Advisor’s list as one of the Top Ten Affordable Online Master’s Programs of 2023. When you pursue this program, you get an affordable education and receive quality instruction with knowledgeable professors. 

So, what does an athletic director do? Discover more about what they do and how to become an athletic director by exploring our online master’s in athletic administration degree. You just might find that you were created for an impactful career in athletic administration.