Grace College’s Marketing Department recently earned ten gold awards and the “Best of Show” for TikTok Content in the 41st annual Educational Advertising Awards. This is an all-time high for the college, bringing its total to 27 gold awards since 2018. The competition is the largest, oldest and most respected educational advertising awards competition in the country. Grace was one of more than 1,000 colleges, universities and secondary schools from all fifty states and numerous foreign countries to enter submissions.
“My team and I are incredibly honored to be recognized for great marketing,” said Matt Metzger, chief marketing officer at Grace. “These awards highlight the team’s creativity, dedication to excellence and passion for telling the Grace story. It’s exciting to see our work stand out in such a prestigious and competitive field.”
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals.
Grace’s ten gold awards were in the following categories: Digital Video Ad, Facebook Content, LinkedIn Content, Magazine Advertising-Single, Other Social Media Content, Podcasts, Radio Advertising-Series, TikTok Content, Imprinted Materials and Streaming/On-Demand Content. In addition to its “Best of Show” award, Grace was also given five silver, two bronze, six merit totaling 24 awards. Many of these awards recognized work produced by Grace students.
Students studying marketing, photography, graphic design, digital communication and other related majors at Grace have the opportunity to earn internship credit, build their portfolios and obtain hands-on marketing experience on campus through Grace Solutions, a public marketing agency run by Grace’s award-winning marketing office. In addition to their work promoting the institution, students get to work directly with clients from a broad range of industries, including homebuilding, cabinetry, fitness, education and nonprofit organizations.
“We now have served more than 30 clients through Grace Solutions – giving our students an unparalleled portfolio-building opportunity,” said Troy Phillips, manager of Grace Solutions. “While many graduates finish college with little to no industry experience, we are equipping our students with a robust resume they can talk about when they step into that first interview.”
To learn more about Grace Solutions, visit www.grace.edu/about/grace-solutions-marketing/request-info-about-grace-solutions/. To learn more about Grace College, visit www.grace.edu.
