The Marketing major at Grace College is designed to give the graduate a strong foundation in business as well as specific training in the discipline of marketing.
If you are a creative, people-oriented person, marketing is a good major to use those talents and abilities. Biblically based marketing starts with a proper focus on the customer as an image bearer of God, who brings their needs to us to be met not simply as consumers of goods. The B.A. in Marketing combines language study with the study of marketing, while the B.S. in Marketing requires an additional course in mathematics or statistics in preparation for graduate school.
Students studying marketing take three required courses covering consumer behavior, marketing research and advanced marketing. Elective courses, which allow each student to individualize their study toward future career goals, are offered in sales and sales management, advertising and promotion, public relations, product development, graphics, services and nonprofit marketing. Students will have opportunities to apply the concepts learned in these courses through class consulting projects and internships with local companies.
Examples of courses in this major:
This course introduces the student to the psychological, sociological, cultural and economic determinants of consumer behavior. The course is structured around a framework of cognitive, behavioral and environmental issues surrounding consumer choice and the creation of marketing strategies to influence those choices. A biblical framework for ethical use of these theories is explored throughout the course.
This course examines the approach to developing advertising/promotion strategy, the theory and practices of advertising and promotion, the use of advertising as a creative process, evaluation of the effectiveness of advertising, and the role of advertising and promotion in our society. Emphasis is placed on the relationship advertising has within the overall marketing programs as well as promotion mix, decision tools and ethical considerations.
This course is an introductory study of the practical considerations of selecting research methodology and techniques used in marketing research. Emphasis is placed on the terminology, concepts, procedures, statistical techniques and ethics involved in collecting, analyzing and interpreting marketing data. The course also emphasizes the study of the format and content of marketing research reports that address the concerns of decision makers.
A case method course using real world marketing dilemmas as a means to learn how to apply marketing principles into a workable solution. The course also focuses on the fundamental concepts of strategy, its creation, execution and evaluation, plus learning the technical and relationship skills to manage the process.
A course for the student who plans to work in the sales function of a business organization. Emphasis is placed on exploring techniques, issues and ethics pertinent to sales analysis, territory alignment, presentations and analysis.
The individuals who will challenge you to learn:
B.A. in Business Administration, Cedarville University; M.B.A., University of Baltimore; D.B.A., Cleveland State University
Jeffery Fawcett serves as dean of the School of Business and professor of marketing. He came to Grace College in 2011, bringing 24 years of experience in Christian higher education. Prior to beginning his teaching career, he worked as a consultant in Washington, D.C. on contracts with the Naval Sea Systems Command and the Federal Aviation Administration. Fawcett is active in the Christian Business Faculty Association.
B.A. in Political Science and History, Parsons College; M.P.A. in Public Administration, Ball State University; M.B.A. in Finance, University of Saint Francis
Prior to coming to Grace in 2012, Alan Grossnickle spent five years at the University of Saint Francis, where he developed the Entrepreneurship program and taught business courses. He has extensive experience as the former CEO/president and founder of Caremet, Inc. dba Miller's Merry Manor healthcare facilities, which was the largest independent healthcare organization in Indiana. He lives in Warsaw with his wife and has two sons and three grandchildren. He is presently completing a doctorate in Business Administration at Northcentral University.
Some of the positions you can obtain:
A sales representative can have many duties and responsibilities depending on the industry they are working in. To be a successful sales representative, you have to be energetic, friendly and enthusiastic, and you must have a positive attitude.
A high-energy, fast-paced career field promoting advertising space for publications in newspapers, magazines or online sources. Visit advertisers to make sales presentations and create awareness of organizations, programs, services or events.
Manages the entire life cycle for specific devices and their related product line. Maintain accountability for the product's growth and profitability. Be involved with product innovation, product positioning, product experience and go-to-market strategies.
Plans fund raising programs for charities or other causes and writes to, telephones, social networks, or visits individuals or establishments to solicit funds or gifts-in-kind. Compiles and analyzes information about potential contributors and plans selling approach.
Researches market conditions in local, regional or national areas to determine potential sales of product or services. Establishes research methodology and designs format for data gathering such as surveys, opinion polls or questionnaires.
Event coordinators help groups of people get together for a collective goal such as a business meeting or convention. Event coordinators handle the details of these gatherings, including securing a meeting site, communicating with the owner of the site, discussing contracts with merchants and facilities and ensuring that all parties involved are well informed about the desired outcome of the event. An event coordinator's ability to build and maintain strong relationships with business professionals is of utmost importance. Other duties include preparing audio-visual aids and printed resources for events, distributing lists of requirements to sites of interest, evaluating each site's ability to fill those needs, and setting up various types of electronic communication needed for conventions and other gatherings.
A public relations manager oversees communications professionals and directs publicity programs and must be able to promote or protect the company's position. Public relations managers often begin their career as a writer or marketing professional. Public relations managers often work in private industry, healthcare, or politics and government. A public relations manager may be responsible for intra-office communications and newsletters, which promote the company's image with its own employees. PR managers may also direct special presentations, including business shows, charity functions or promotional events.
Using consumer statistics like income information, buying trends and value perceptions, retail marketing managers develop marketing strategies. These strategies help companies to meet their financial goals. Marketing managers may also be responsible for how marketing, advertising and promotion budgets are used. They create media materials, customer satisfaction programs and partner with other retail marketing managers on joint promotional campaigns.
A retail distribution manager is essentially an operations manager. He or she is responsible for overseeing logistics, ultimately ensuring that the supply and demand aspect of the retail industry is met. A retail distribution manager must also be able to manage a warehouse team and interact with vendors and suppliers.
What others are saying:
Being a part of the Business Program at Grace has been a huge blessing. I came to Grace because I wanted an out-of-the-box learning experience, something I wouldn’t get at another school. The Orthopaedic Scholar Institute is just that. Being a part of that program gives me practical and hands-on learning opportunities that just don’t exist elsewhere. I am confident that the Grace Business Department, especially OSI, will allow me to be fully prepared for exiting college and entering the job market in a couple of years.
- Asher Bontrager, B.S. Marketing, 2012
The curriculum and opportunities from the School of Business at Grace have greatly prepared me and have given me plenty of 'real world' chances to practice. My internships through Grace were extremely beneficial in preparing me and giving me good experience. The professors take the time to be involved in your life. The Orthopaedic Scholar Institute was also very instructional and helpful. Grace far exceeded my expectations, and it is clear God wanted me here!
- Jonathan Allan, B.S. Marketing, 2012