Posts Tagged ‘marketing’

Marketing Specialist – Lake City Bank

Thursday, August 14th, 2014

POSITION TITLE:    Marketing Specialist

BANK GROUP:                   Executive
BANK SECTION:               Marketing
RC:                                         720
REPORTS TO:                     VP, Director of Marketing & Public Relations, Mary Horan
SALARY GRADE:              9  (Exempt)

POSITION SUMMARY:
This position manages the bank’s social media program, executes marketing projects and provides support for Marketing and other lines of business.

REPRESENTATIVE DUTIES:

  • Manages the bank’s social media program including developing strategies for various applications, creating content and managing and scheduling content. Measures effectiveness of the social media program using appropriate programs.
  • Supports event marketing for bank lines of business including golf outings, luncheons and other events.
  • Develops and implements marketing programs for the bank as assigned, including new product launches, promotions and campaigns.
  • Produces print materials as assigned, including obtaining approved art, bidding jobs, overseeing production and handling distribution.
  • Provides writing support for collateral material, letters, email and other customer communication.
  • Works with vendors including the bank’s advertising agency, social media marketing management vendor and print vendors according to industry standards and bank guidelines.
  • Attends various bank marketing events as needed.
  • Works on special projects within the department and accepts additional responsibilities as needed.
  • Keeps up to date on all compliance testing, issues, and new legislation relating to the job.

COMPETENCIES REQUIRED:  (KNOWLEDGE AND SKILLS REQUIRED)

1.       Concern with Personal Impact/Professionalism and Customer Service Orientation:

  • Ability to be professional through one’s speech, actions, appearance and mode of behavior.
  • Above average verbal and written communication skills.
  1. 2.       Attention to Detail:
  • Accuracy in written and oral communication.
  • Thoroughness in accomplishing a task through concern for all areas involved.
  • Excellent grammar and proof reading skills required.
  • Understanding of bank procedures and policies.
  1. 3.       Planning/Organization:
  • Ability to handle multiple tasks, work under pressure and concentrate in an orderly, organized, and systematic way.
  • Ability to set priorities with an appropriate sense of what is most important.
  • Accuracy and organization skills to meet deadlines and reporting schedules.
  1. 4.       Initiative:
  • Ability to work unsupervised for extended periods of time.
  1. 5.       Judgment:
  • Demonstrates the ability to make decisions wisely, after adequately contemplating various available courses of

action.

  1. 6.       Technical/Procedural Expertise:
  • Demonstrated knowledge of social media including trends and applications in the financial services industry. Experience in managing social media programs a plus.
  • Exceptional writing skills for a variety of applications including social media content, promotions, collateral material and publications. Knowledge of AP Style a plus.
  • Experience in print production.
  • Demonstrated knowledge of marketing concepts and strategies.
  • Demonstrated ability to work and succeed in a team environment.
  • Project management skills.
  • Intermediate experience in Microsoft Word and Excel.
  • Basic knowledge of Adobe Creative Suite a plus.
  • Bachelor’s degree in marketing, communications or related field required.

WORKING CONDITIONS:

Physical effort and/or working conditions that may be required up to 10% of the time are:

  • Business travel required.
  • Additional hours worked under special circumstances.
  • Operating a scanner.
  • Lifting and carrying up to 10 pounds.

Physical effort and/or working conditions that may be required more than 50% of the time are:

  • Excessive amounts of time staring at computer monitor.
  • Sitting for extended periods of time.
  • General office setting.

This position is an ideal entry level position for college graduates with a degree in marketing, communications or a similar field.

To apply, go to www.lakecitybank.com.