Grace Graduate Makes News Across the Country for Development of New Web App

Graphic courtesy of KPLC TV.



Caleb Roth, a 2010 graduate of Grace College, is making news across the country for his creation of eFlip, a bookselling web application.  Warsaw marketing agency 212 Media Studios has been selected by Roth’s company, The Book Flipper, to develop and market eFlip. The following story is from KPLC TV in Los Angeles, Calif.

Warsaw, Indiana (PRWEB) December 15, 2015

212 Media Studios was selected by The Book Flipper, a leading Amazon FBA bookselling business based in Aurora, Colo., to develop and market its latest web application, eFlip.

“We are excited to partner with The Book Flipper in the development of eFlip. This web application streamlines the processes of many in the online bookselling community. Developing and marketing web applications like eFlip is a perfect blend of our internal development capabilities and our marketing and demand generation expertise,” says CMO of 212 Media Studios David Phelps.

212 handled the complete design, development, and roll out of this industry-leading web portal. The final product is a completely interactive and secure web application that allows clients to quickly query the eFlip database of more than three million new and used books for the purpose of buying or selling. eFlip is also equipped with a secure and fully PCI-compliant payment processing portal for buying and selling books.

Founder of The Book Flipper and eFlip Caleb Roth is excited to work with an organization in a familiar community. Roth is an alumnus of Grace College and a former Depuy Synthes employee. “It’s been great to maintain ties with the community of Warsaw. I couldn’t be happier with the strategic partnership with 212 and the work they’ve done to program and market this new software. I’m excited to have launched eFlip and to provide value to the online bookselling community by allowing people to earn an income while working from home,” says Roth.

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