Marketing

Overview

The Marketing major at Grace College is designed to give the graduate a strong foundation in business as well as specific training in the discipline of marketing

The B.A. in Marketing combines intermediate language study with the study of marketing while the B.S. in Marketing requires an additional course in mathematics orstatistics in preparation for graduate school.

Students studying marketing take three required courses covering consumer behavior, marketing research and advanced marketing. Elective courses, which allow each student to individualize their study toward future career goals, are offered in sales, advertising, promotion, public relations, product development, graphics, services and nonprofit marketing. Students will have opportunities to apply the concepts learned in these courses through class consulting projects and internships with local companies.

Grace College has received specialized accreditation for its business programs, including in Marketing, through the International Assembly for Collegiate Business Education (IACBE).
Course Requirements for B.A. Marketing Course Requirements for B.S. Marketing Course Requirements for Marketing Minor

Courses

Examples of courses in this major:

MKT341 Marketing Channels

The study of issues associated with making goods and services available for use or consumption. Examines activities, organization, and tools—such as logistics and retailing—involved in delivering the right product/service to the right place at the right time, quantity, quality, and price.

MKT343 Advertising and Promotion

This course examines the approach to developing advertising/promotion strategy; the theory and practices of advertising and promotion; the use of advertising as a creative process; evaluation of the effectiveness of advertising; and the role of advertising and promotion in our society. Emphasis is placed on the relationship advertising has within the overall marketing programs, as well as promotion mix, decision tools, and ethical consideration.

MKT415 Marketing Research

This course is an introductory study of the practical considerations of selecting research methodology and techniques used in marketing research. Emphasis is placed on the terminology, concepts, procedures, statistical techniques, and ethics involved in collecting, analyzing, and interpreting marketing data. The course also emphasizes the study of the format and content of marketing research reports that address the concerns of decision makers.

MKT417 Advanced Marketing

A case method course using real world marketing dilemmas as a means to learn how to apply marketing principles into a workable solution. The course also focuses on the fundamental concepts of strategy, its creation, execution and evaluation, plus learning the technical and relationship skills to manage the process.

MKT419 Sales/Sales Management

A course for the student who plans to work in the sales function of a business organization. Emphasis is placed on exploring techniques, issues and ethics pertinent to sales analysis, territory alignment, presentations, and analysis.

Faculty

Careers

Some of the positions you can obtain:

Sales Representative

A sales representative can have many duties and responsibilities, depending on the industry they are working in. To be a successful sales representative, you have to be energetic, friendly and enthusiastic, and you must have a positive attitude.

Advertising

A high-energy, fast paced career field promoting advertising space for publications in newspapers, magazines, or online sources. Visit advertisers to make sales presentations and create awareness of organizations, programs, services, or events.

Product Manager

Manages the entire life cycle for specific devices and their related product line. Maintain accountable for the product's growth and profitability. Be involved with product innovation, product positioning, product experience, and go-to-market strategies.

Fund Raising

Plans fund raising programs for charities or other causes, and writes to, telephones, social networks, or visits individuals or establishments to solicit funds or gifts-in-kind. Compiles and analyzes information about potential contributors and plans selling approach.

Market Research

Researches market conditions in local, regional, or national areas to determine potential sales of product or services. Establishes research methodology and designs format for data gathering, such as surveys, opinion polls, or questionnaires.

Event Coordinator

Event Coordinators help groups of people get together for a collective goal, such as a business meeting or convention. Event Coordinators handle the details of these gatherings, including securing a meeting site, communicating with the owner of the site, discussing contracts with merchants and facilities and ensuring that all parties involved are well informed about the desired outcome of the event. An Event Coordinator's ability to build and maintain strong relationships with business professionals is of utmost importance. Other duties include preparing audio-visual aids and printed resources for events, distributing lists of requirements to sites of interest, evaluating each site's ability to fill those needs and setting up various types of electronic communication needed for conventions and other gatherings.

Public Relations Manager

A Public Relations Manager oversees communications professionals and directs publicity programs and must be able to promote or protect the company's position. Public Relations Managers often began their career as a writer or marketing professional. Public Relations Managers often work in private industry, health car,e or politics and government. A Public Relations Manger may be responsible for intra-office communications and newsletters, which promotes the company's image with its own employees. PR Managers may also direct special presentations, including business shows, charity functions or promotional events.

Retail Marketing Manager

Using consumer statistics like income information, buying trends and value perceptions, Retail Marketing Managers develop marketing strategies. These strategies help companies to meet their financial goals. Marketing Managers may also be responsible for how marketing, advertising and promotion budgets are used. They create media materials, customer satisfaction programs and partner with other Retail Marketing Managers on joint promotional campaigns.

Retail Distribution Manager

A Retail Distribution Manager is essentially an operations manager. He or she is responsible for overseeing logistics, ultimately ensuring that the supply and demand aspect of the retail industry is met. A Retail Distribution Manager must also be able to manage a warehouse team and interact with vendors and suppliers.